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Beyoncé Trademarks Daughter Blue Ivy Carter’s Name.

Beyoncé and her husband, rapper Jay-Z, share 8-year-old Blue Ivy and 3-year-old twins Sir and Rumi Carter. Beyoncé and her company, BGK Trademark Holdings recently earned a victory in her ongoing legal crusade to trademark her eldest daughter’s name, Blue Ivy Carter, to prevent opportunists from profiting off it.

Blue Ivy was born in 2012 and for years, Beyoncé has attempted to trademark her daughter’s name. She’s filed applications that cover everything from books to pacifiers to shampoo to video games and much more. 


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Beyoncé declared Blue Ivy a 'cultural icon' in a trademark dispute for the 8-year-old's name, which has been waging for years.

A woman named Veronica Morales, whose event planning company, Blue Ivy Events, shares the name with Beyonce’s daughter. In 2012, Veronica received trademark registration from the U.S. Patent and Trademark Office for the name “Blue Ivy” for her business. The problem, though, is that wedding planner Veronica Morales called her business “Blue Ivy Events” even before Beyoncé’s daughter was born.

Beyoncé has even accused Morales of riding her coattails, claiming she 'exhibited a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business.'



Morales filed an opposition notice with the Trademark Trial and Appeal Board (TTAB), saying that Beyoncé shouldn’t be allowed to trademark “Blue Ivy” because of possible confusion between her business and Beyonce’s daughter.


In a July 6 statement, the TTAB sided with Beyoncé. Ironically, it doesn’t stop Morales from continuing to operate her business as Blue Ivy.

The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of wedding planner Blue Ivy Events to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter’s name.



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