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Cameron Diaz Launched a New Wine Brand - Avaline.

Updated: Jul 9, 2020

Cameron Diaz launched a new wine brand on Thursday called 'Avaline'.

The 47-year-old actress and her close friend Katherine Power, are both stepping into the organic wine business. The wine features two varieties, white and rosé, which is organic, vegan, and free of additives.


Cameron Diaz shared in a press release "I enjoyed wine for many-a-year and never questioned it. Not once. I actually figured it was the most responsible alcohol choice because it was made with fermented grapes" she continued by saying, "But I had no idea of the process. One of the first conversations Katherine and I had about making a cleaner wine was ‘what are we going to add to it?’ We soon learned it wasn't what you added, it's what you didn't add."

Cameron Diaz and Katherine Power were first inspired to pursue winemaking in April 2018, and just over two years later they perfected their two offerings.


Katherine Power explained that they both had learned that most wine is not made with organic grapes and that it can be manipulated with over 70 additives and that completely changed the way they thought about it.

Avaline white is a dry, crisp wine from Spain. Avaline rosé comes from France and features notes of melon and citrus zest. Each bottle retails for $24 and their sleek labels display all of the ingredients.

Photo: Avaline If you're over 21 years old and would like to learn more about Avaline, please visit:


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#celebrity #carmendiaz #entertainment #avaline

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