Cardi B is the new face of the brand, check out the huge Balenciaga billboard.
This is Cardi B’s first time starring in a campaign for a major fashion brand and also the first photo released from Balenciaga’s fall 2020 campaign.
According to the brand, The images were taken in Los Angeles and Cardi B shot the image herself. With COVID-19 restrictions, the campaign had to be self-styled and self-produced during the lockdown.
The billboard will be up for all of September and it will be displayed throughout Paris, Taiwan, China, South Korea, Singapore, and Thailand.
On Tuesday Cardi B shared the big news on Instagram and said "Ya lookin at the face of a @Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!"
This is a big moment for Cardi B! Not only is she still celebrating the immense success of her latest single, “WAP” featuring Megan Thee Stallion, which is currently sitting at number 2 on the Billboard Hot 100 after 2 weeks at number 1 but she has also become the face of a major high-fashion campaign. Congratulations Cardi B!
Follow Cardi B on Instagram.