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Coach’s Spring 2021 Collection, "Coach Forever".

Updated: Jan 6, 2021

The brand "Coach" announced their Spring 2021 "Coach Forever" collection debut will happen on September 22nd and it will be digital.

The Coach Forever presentation will be a mix of new, vintage, and archival pieces from creative director Stuart Vevers.

The collection also includes an ode to its hometown; “A Love Letter to New York” offering pieces crafted by local New York City artisans and inspired by the Coach archives.

Stuart Vevers said, “With Coach Forever, I wanted to celebrate and commit to creativity and community. This has been a unique time to reflect on where we’ve been and where we’re going, challenging ourselves to work in new ways that embrace the best of the past to make the most of how we design for an ever-changing future.”

The exact lineup of ambassadors hasn’t been shared yet. Their most recent campaign stars for the brand have been Jennifer Lopez, Selena Gomez, and Michael B. Jordan.

The new collection items will be photographed by Teller on members of the Coach family and it will be presented in digital format.


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