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Hairstylist Reveals 3 Ways You’re Using Purple Shampoo Wrong.

Updated: Jan 6

Purple shampoo is the holy grail product for blondes everywhere.


Whether you have highlights, a balayage, or a full bleach, if you have even a sliver of blonde in your hair then you’ve probably tried at least five different kinds of purple shampoos.


With purple shampoo being so popular because of its magic-like ways of ridding your beautiful, blonde hair of brassy tones, it is often used TOO OFTEN.



If you're in need of some help with your blond hair, then this article is for you.


The next hairstylist reveals 3 ways you’re using purple shampoo wrong.


Her name is Grace Ellen Mattes but most people call her Gray. She's a girl from southern Indiana with an obsession for makeup, hair, and fashion.


At a very young age, Grace fell in love with everything beauty. Ever since she can remember she has been on the lookout to discover and try the newest hairstyles, makeup looks, and fashion trends.




1. You’re using it too often.

Although purple shampoo is an excellent tool for keeping your blonde fresh, using it too often will actually lead to dull, muddy-looking blonde tresses due to an overload of pigment within the hair strand. So, stick to using your purple, magic potion about once a week.


2. You’re only putting it on wet hair.

Grace shares one of the best-kept secrets among blondes everywhere. Water lodges itself into the hair cuticle as soon as it touches your dry hair. So, what does that mean for your purple shampoo? It means, your purple shampoo has to, in a way, fight for room inside your cute little blonde hair strands. Ultimately, this means the purple pigments are diluted. Sometimes, dilution is good (refer to number 1 aka tone overload). However, if you haven’t used purple shampoo in a long time or you have some really stubborn, brassy-blonde you can put the purple shampoo directly on your dry hair. This way, it doesn’t have to share any room in your hair strands with those pesky water molecules.


If you choose to go the dry hair route, beware of turning your summer blonde into a punky purple! If left on too long, your hair can begin to turn a hue of purple, so just watch carefully!


3. You’re only using it on cool-toned blonde.

Traditionally, purple shampoo has a close relationship with those women who thrive on having icy, white, or silvery blonde hair. However, I am here to invite you, golden goddesses, to take a trip to the purple side.

Here’s why, brass and gold are VERY different. Gold is a purposeful, delicate tone used to add sparkle and shine throughout your blonde strands. Brass is an unintentional, harsh tone that often looks more yellow or orange versus that highly desired gold tone.

So, what does this mean? It means that brass doesn’t discriminate! It’s not a curse reserved for our ash lovers, it affects the Goldilocks too.

This means purple shampoo is a must for every tone of blonde if you want to stay looking fresh. Don’t be afraid of purple shampoo, use it wisely and you’ll never turn back!



Here are some of Grace's favorite purple shampoo.


1. Overall Best: Fanola No Yellow Shampoo


2. Best Drugstore: Clairol Professional Shimmer Lights Shampoo


3. Best for Damaged Hair: Amika Bust Your Brass Cool Blonde Shampoo


The products mentioned above are Grace's personal favorite purple shampoos. Grace nor Our Pink World have direct affiliations with these products.


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