Updated: Jan 6, 2021
Jennifer Lopez made the announcement on Instagram with a selfie captioned “Sunset glow… #JLoBeauty coming soon.”
The 51-year-old mogul seems to be aging backward. If you want to glow like JLO, make sure to check out her new makeup and skincare line.
Jennifer Lopez filed with the United States Patent and Trademark Office back in December 2019 and her new line "JLo Beauty" will offer everything from cosmetics to skincare products.
Jennifer Lopez isn't new to the makeup and beauty world.
In 2010, JLO became a global ambassador for L’Oreal Paris and in 2018, JLO collaborated with Inglot cosmetics and worked very closely with the brand from picking the shades, packaging, and even the product names. The 70 piece capsule collection included everything from mascara, lipsticks, eyelashes, blush, eye shadow, and bronzers.
While JLO was promoting her movie Sister Act at The Wing Soho, she told the crow “I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put just anything out." She continued, “I want my line to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles” she explained, adding, “it’s going to be something that works. That’s what you can count on when my name is on something.”
Stay tuned for JLO Beauty makeup and skincare Line... coming soon!
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