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Jones Road Beauty’s Viral Foundation "What the Foundation".

Updated: Sep 12, 2022

There’s been a lot of buzz around the new Jones Road makeup line.

It’s the latest venture by iconic makeup-artist Bobbi Brown.

Jones Road Beauty’s "What the Foundation's" Viral Foundation is described as a “tinted moisture balm” that's available in 12 shades and it offers light-to-medium coverage.

[Photo: Jones Road]

This foundation is getting equal amounts of love and hate on social media, apparently, if you use this foundation over a silicone-based primer, the formulas don’t mix well.

It works best if you apply it directly to my skin.

Check out down below some of Jones Road's foundations available.





About Jones Road.

Jones Road was founded by makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone.

Jones Road was born from a search for something that didn't yet exist. Bobbi Brown had to create it. Jones Road is a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally- and an evolution of how good makeup can actually feel (as well as look).

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