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Meaningful, Diverse, and Conscious Fashion for the Future. By Iris van Herpen.

Updated: Jan 7, 2021

The Iris van Herpen maison was founded in 2007 and showcases its collections bi-annually at Paris Haute Couture Week as a member of the Fédération de la Haute Couture.

The brand stands for slow fashion with a multi-disciplinary approach towards collaborations with artists, architects, and scientists.

Each collection is a quest to venture beyond today's definition of a garment, exploring new forms of femininity for a more meaningful, diverse, and conscious fashion for the future.

Celebrating female empowerment, Van Herpen’s vision is guided by inspirational women such as the brand’s global clientele and muses like Cate Blanchett, Beyoncé, Scarlett Johansson, and Naomi Campbell.

Photo: Iris van Herpen

Van Herpen’s work is deeply rooted within nature. Water, air, and earth are elements that leave traces in the sensorial garments. The infinite properties alluding to movement such as the unbound forces and fluidity behind water or its crystalline formations are facets that flow into the designs. Through biomimicry, the maison visualises and materializes the invisible forces that shape our world, perpetuating a deep sense of organic presence.

Captivated by architecture and how we embody space and inhabit sculpture, Van Herpen recognizes both fashion and architecture as expressions of self, culture, and community that link to the times and fabric of society.

Transcending boundaries within the industry by liberating our sense of limitations, the maison is known for binding emerging technologies like elaborate 3-D printing or laser-cutting with delicate handwork such as embroidering or draping, creating a hybrid of Haute Couture. ‘Craftolution’, coined as the evolution of craftsmanship and the embracement of change form the core of the brand’s identity, fusing layered lightness, three-dimensionality, and undulating volume into ethereal creations.

Stitching the intricacies of craftsmanship with the pioneering spirit of innovation, Iris van Herpen blurs the lines between art and design. Celebrating an inclusive approach where collaboration creates community, the maison integrates sustainability as second nature. The scope for imagination is perpetual through the eyes of Iris van Herpen.

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