Who is Addison Rae?
Addison Rae Easterling, born October 6, 2000, is best known as Addison Rae on TikTok. She is an American social media personality and dancer. As of August 2020, she has accumulated over 3.2 billion likes and 54 million followers on TikTok, ranking as the second most-followed individual on the platform.
A year ago, Addison Rae was settling into life at LSU (Louisiana State University) and also began her TikTok journey by sharing viral dance routines and challenges. Addison has been a competitive dancer since childhood.
By October 27th she had hit a million fans and was already getting recognized around campus. That fall she posted her first sponsored content posts, for Fashion Nova.
In December she left school for Los Angeles to pursue celebrityhood full-time and became friends with a group of TikTok stars and helped form Hype House which elevated her profile further.
The Hype House is a collective of 20 of the biggest TikTok stars in the world, all who film at the same location: A beautiful mansion in L.A. Four of the members live there full time, while the rest come and go.
Addison Rae banked $5 million in 2019 alone.
Forbes announced the top seven earners from last year and named Addison Rae in the coveted number one spot.
Addison Rae has mega-deals with American Eagle, Reebok, Fashion Nova, and Daniel Wellington. These endorsement deals reportedly make up two-thirds of her substantial income.
In July, she became the main global spokesperson for American Eagle, a role that will splash her image across both digital and traditional TV and print ads for the teen clothing company. That same month she started hosting a weekly Spotify podcast with her mom, Sheri Nicole, called Mama Knows Best. Addison Rae has recently signed with WME Talent Agency and also launched a new clean makeup line called Item Beauty as well.
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